{"id":629,"date":"2025-11-18T23:16:58","date_gmt":"2025-11-18T23:16:58","guid":{"rendered":"https:\/\/suportrleague-cic.org\/?page_id=629"},"modified":"2025-11-21T12:12:31","modified_gmt":"2025-11-21T12:12:31","slug":"case-study","status":"publish","type":"page","link":"https:\/\/suportrleague-cic.org\/?page_id=629","title":{"rendered":"Case Study"},"content":{"rendered":"\t\t
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Behavioural Impact Case Study<\/h2>\n\n

\n Government-backed behavioural research from the UK\u2019s Behavioural Insights Team (BIT) \n shows that reward-based mechanics reliably change consumer behaviour, increase participation, \n and build repeating habit loops \u2014 the same psychological foundations that underpin loyalty ecosystems.\n <\/p>\n\n \n

1. Habit Formation Through Reward Loops<\/h3>\n

\n BIT\u2019s findings demonstrate that when people receive rewards \u2014 even small, symbolic ones \u2014 \n they repeat the behaviour that earned them. Suportr League CIC applies this mechanism by allowing \n fans to earn SLP (Suportr Loyalty Points) for engagement, convert that into local value, and naturally \n repeat the behaviour because the reward feels earned, not purchased. This forms a continuous habit loop:\n Engage \u2192 Earn \u2192 Redeem \u2192 Repeat<\/em>.\n <\/p>\n\n \n

2. Emotional Loyalty Outperforms Financial Loyalty<\/h3>\n

\n Behavioural science consistently shows that identity-driven motivation is stronger than price-driven motivation. \n Football fandom amplifies this dramatically. Fans don\u2019t need heavy discounts to change behaviour \u2014 they change \n behaviour because it supports their club, strengthens their community, and reinforces who they are.\n <\/p>\n\n \n

3. Redirecting Existing Behaviour, Not Creating New Behaviour<\/h3>\n

\n BIT and OECD research confirms incentives are most effective when they redirect existing routines. \n Fans already spend money locally on food, leisure, pubs, caf\u00e9s, services, and travel. Suportr League CIC \n simply attaches value to that behaviour, nudging spend back into independent SMEs instead of national chains.\n <\/p>\n\n \n

4. Fan Identity Creates \u201cSticky\u201d Engagement<\/h3>\n

\n Sports fandom is habitual, emotional, social, and deeply rooted in place. This makes engagement durable. \n Once fans begin earning and redeeming value through Suportr League CIC, behaviour becomes \u201csticky\u201d, \n creating a self-sustaining economic feedback loop.\n <\/p>\n\n \n

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The Local Impact Loop:<\/strong><\/p>\n

Fan Engagement \u2192 Earn Rewards \u2192 Redeem Locally \u2192 SME Growth \u2192 CIC Reinvestment<\/p>\n <\/div>\n\n \n

Measured Community Impact<\/h3>\n

\n Because Suportr League CIC operates digitally, it can track the uplift created by these behavioural shifts: \n increased SME footfall, repeat visits, local redemption patterns, and borough-level economic growth \u2014 \n delivering clear evidence for funders and councils.\n <\/p>\n\n \n

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Modelled Impact Example:<\/strong><\/p>\n

If 10,000 fans redirect \u00a310\/week of existing spend into local SMEs:<\/p>\n

\u00a3100,000 weekly turnover \u2192 \u00a35.2 million annual SME circulation.<\/strong><\/p>\n

No SME discounting required \u2014 behaviour drives the value.<\/p>\n <\/div>\n\n \n

Why This Matters to Funders<\/h3>\n

\n Behavioural science shows that people act differently when their loyalty is rewarded. Suportr League CIC \n applies this proven engine to the UK\u2019s strongest loyalty base \u2014 sports fandom \u2014 generating measurable local \n economic uplift without requiring SMEs to reduce prices. This makes the model low-risk, high-impact, and \n aligned with government best practice for community interventions.\n <\/p>\n\n <\/div>\n<\/section>\n\n